What does it mean?

Indoek is a surf-centric blog celebrating a unique and independent flavor of wave-riding culture and the characters, stories, art, organizations and brands that swim in it. We also mix it up with a heavy dose of all things creative, inspiring and thought provoking. We are a collective of like-minded creative surfers that post about things that tickle our fancy. We hope that by curating and creating a fine selection of artifacts, we can connect with and engage a community of individuals that share similar passions, sensibilities and pursuits. New and original pieces are constantly in the works and we’re posting random inspiration regularly, so do check daily for the freshest smelling catches and the best laptop tan.



Matt Titone

Matt (or ‘Dewey’ as some call him) is a goofy-footed designer / creative director originally from the first state, Delaware. Schooled in Florida then Savannah, lived & worked in New York, now in Venice Beach where he runs ITAL/C Studio and tries very hard to avoid crowds & traffic. Matt lives to travel the earth and the interwebs in search of good waves, good times, a few laughs and some inspiration. italic-studio.com

Drew Innis

Drew grew up in Connecticut / New Hampshire and got over educated in Boston. He also lived on a beach in Southern California for some years. Film, photography, music and literature monopolize his time these days. Drew lives in Brooklyn, NY, eats too many cheeseburgers at the Commodore and hopes to carry on simply one day on a big piece of land by the sea without the computer or YouTube. drewinnis.com

Ron Thompson

Hailing from the east coast, Virginia Beach to be exact, Ron did some time in NYC before calling the city of Angels his home back in 2005. A man of eclectic interests, he's played drums in punk bands, designs and sews pillow covers, rides his bike over driving at all costs, and travels the world as much as possible in search of visual & edible inspiration. Most of his time is now spent as designer and creative director running ITAL/C Studio with Matt. italic-studio.com

Lincoln Caplice

Lincoln spent his early days kicking rocks around Sydney’s Northern Beaches in Australia. That got tired pretty quickly and after a flurry of different jobs he thought he might try his hand at film. Since, he’s worked alongside filmmakers such as Taylor Steele and Dustin Humphrey on a handful of projects and gone on to forge his own career in film direction. These days, he spends too much time floating about in the water and only occasionally kicks rocks. lcaplice.com

Moose Huerta

A Florida native living in NYC via California, Moose grew up on the shores of Pensacola beach and moved out to west to work in the surf industry alongside the likes of Thomas Campbell and the Malloys. Moose now calls NYC home where has become a fixture in the city’s ever-growing surf community. Whether he's grinding away at his creative studio LAND-SEE, exploring the North East, or planning a winter escape Moose is always “staying true to his roots." land-see.com

Ty Williams

Ty Williams is a mixed media artist focusing primarily in the aquatic lifestyle and the characters and activities surrounding the ocean. His playful & witty style coupled with his simple creative aesthetic has attracted clothing companies, galleries and magazines from around the world to collaborate with Ty. While not making artistic stuff, Ty is seeking waves and good company while globetrotting at pace only he himself can keep up with. shop-notes.com

Sam Titone

Sam is another fellow east coast transplant living on the west coast. He hails from a little state called Delaware and grew up chasing beach break barrels and empty pools along the east coast. After spending 5 years in Georgia getting his masters degree, surfing and skating what ever he could find, he made the move to LA. Working as an Architectural designer by day, he also keeps a hand on any building projects he can stay involved with in his spare time. samtitone.com

Russell Brownley

Russell Brownley is an OG Virginia Beach ripper, now Southern California-based Director/DP specializing in documentary and commercial storytelling. He has worked on projects in more than 50 countries and still manages to get a few waves in while collecting air miles and passport stamps. Russell appreciates a diverse board quiver and strives to tell stories in the most dramatically visual way possible with the hopes of inspiring others through his work. russellbrownley.com

Dave Allee

Dave is a So-Cal kid who is torn between a love for the beach and a fictional life lived far outside of town. Inspired by his engineer father Mark and legendary shaper Terry Martin, Dave founded Newport Beach based Almond Surfboards in order to create stuff he is truly proud of. A curious & meticulous craftsman, he values simplicity and appreciates the subtle details the rest of us take for granted, which is why we love his products so darn much. almondsurfboards.com

Hans Aschim

Born and raised on a steady diet of Great Lakes windswell, cold water surfing runs in Hans' blood. After a stint in the (slightly) warmer and (much) sharkier waters of South Africa he became hooked on proper swells. Now based in Brooklyn, the writer has traded in two-ocean access for Rockaway grovel sessions. Covering the art & design world sees Hans travelling the globe, but he is most at home in the middle of nowhere—or the lineup at 67th street. hansaschim.com

Drew Miller

Drew is a 6th generation Floridian and 1st generation surfer with wide eyes and a big grin at site of a rideable ripple. After graduating from Flagler College in St. Augustine Florida, Drew stuck around the historic coast, bought a camera and followed his itch to preserve the moments of creative energy around him and abroad. He also loves riding his skateboard, randomly falling asleep, and having no bad days. drewmiller.us

Shannon Waller

Born on the Gulf Coast of Mississippi, Shannon moved to Jacksonville, FL where he fell in love with surfing and the Jags. After getting a degree in broadcast media, Shannon made the move to California to work for Fuel TV. Eventually freelancing as a producer and assistant director for several surf events including Triple Crown and Fiji Pro, Shannon is now on the road 180 days per year with the World Surf League. worldsurfleague.com

Brent Miller

The son of a Marine, Brent is a Floridian who spent most of his early life traveling. This prepared him for a life now spent on the road with the World Surf League as a cinematographer, editor, and all around production swiss army knife, living the dream. A devout surfer, Brent spends his free time (while not covering pro surfing) at home either in the water or in the shaping bay experimenting with board designs for friends under the name "Dane Shazzle." instagram.com/daneshazzle

Dustin Beatty

The son of a motorcycle racer and an artist, Dustin A. Beatty's career is rooted in finding an excuse to tell a good story. In the late 90s, he founded Anthem Magazine and while working as the editor-in-chief he interviewed icons like Dennis Hopper, Hedi Slimane, Mike Mills and countless others. Also a gifted photographer and media savvy marketer, he now works from a bungalow in LA that serves as HQ for the agency You Are Here and The Northern Post. dustinbeatty.com/


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