Nike – Make It Count
/ Matt 04.24.2012
To promote the new Nike Fuel Band, NYC “YouTube Filmaker”, Casey Neistat was asked to make a movie for Nike about what it means to “make it count”. Instead of making the intended movie, he took the entire film budget and travelled the world with his friend Max documenting their experiences til the money ran out, which took 10 days. Seems like he made it count to me.