Indoek Log

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A brief window into a world Morgan Maassen (and most surfers) cherish most… It’s a good meditative escape from a long Monday. Enjoy!
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You may not have heard of Jonathan Hoefler or Tobias Frere-Jones but you’ve seen their work. Before their recent split, they collectively ran the most successful and well respected type design studio in the world, creating fonts used by everyone from the Wall Street Journal to the President of the United States. Font Men, gives a peek behind the curtain into the world of Jonathan and Tobias. Tracking the history of their personal trajectories, sharing the forces that brought them together and giving an exclusive look at the successful empire they built together.

LA based clothing and surf lifestyle brand, Brothers Marshall teases their new Spring / Summer collection with this rad portrait series by Ward Robinson. It is a perfect representation of the brand, and also a nice snapshot of the current LA surf scene. The look book features many of their dearest bros who come from diverse and unusual backgrounds, pooled together by their collective love of surfing. This strange mix is of Angelenos consists of psychedelic shamen to artists & designers, coastal transients and beach bums to musicians and DJs, T.V. and Hollywood actors to trustafarians, all basking in the unmistakable California light. Become a bro here:
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This video by Kendra Eash for McSweeney’s Internet Tendency uses all stock footage and represents everything we love to hate about advertising. Isn’t it clever how they used it as an ad for’s library of stock footage? Enjoy.
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J.Crew has enlisted YouTube sensation, Casey Neistat to promote their latest suit, the Ludlow Traveler. “It’s become okay for people to wear virtually their pajamas in airports,” says Casey Neistat. “And I just don’t think it’s okay. I don’t think it’s okay at all.” In the short film, Casey flies from New York to California to Mexico where he surfs and snowboards in the suit at Big Bear Mountain along the way.
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These days surfing is no longer all about sunny, tropical, perfect aqua blue barrels on islands with coconuts and colorful fish everywhere (although that does sound pretty dreamy right now). There is a darker, moodier side to surfing that we see more and more of nowadays. Surfers are finding their own private remote destinations in harsher environments with colder temperatures, where most most surfers would consider undesirable locations. European cold water surf brand, Finisterre has always known this, and they celebrate it in this latest film directed by Mickey Smith featuring one of their ambassador’s, Matt Smith.
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Check out Kassia Meador and Colin Whitbread in the official music video for Billie Joe & Norah Jones’ song, “Kentucky,” off of their album, ‘foreverly’. Although the song is called Kentucky, the video by Farm League’s Tim Wheeler shows beautiful California at it’s finest. Download the song or album here:
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Inner-city outdoors wear street wear beachwear activewear old school new school all coasts all conditions made to last is here at last. Victory Press was founded by Jessica Humphrey and Jonathan Cammisa as a collaborative effort to fill what they saw as a void in the market: functional, stylish gear to brave the elements of the city.  Founded in 2011, they first started working out of their tiny apartment in Vinegar Hill.  Over the past three years, they’ve managed to pull their resources to build a website, open a pop up shop, and design three seasons. Help them keep the dream alive by supporting their Kickstarter:

Toren is a new technical apparel label that has taken out the middleman. By selling directly to their customers, instead of distributing via the traditional retail model, they are able to deliver high quality outdoor technical shells at an unbeatable value. Check out their recently launched site to pre-order the Fundamental Shell Jacket for only $195. Like other good outdoor companies, Toren is committed to giving back. By ordering from Toren, you’ll not only get a high quality product, but you will also be helping to send kids from low-income, inner-city communities on outdoor experiences.