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This week’s dose of surf porn takes us to the dreamy Mentawai islands for some awesome aerial views of this group of surfers’ boat trip in June. Check out how blue and clear the water is with surfers gliding over the reef like magic carpet rides. Boat trip now please!

All hail the haggle. The Deus Surf Swap makes its triumphant return to the Emporium of Postmodern Activities at noon on Saturday, August 2nd. We will be the hocking our last 2 batches of the Indoek Wax Kits, tees and other goodies on sale for a discounted cash only price! This year’s affair will feature heaps of artisanal surf goods and accoutrement brought to you by Deus’s favorite vendors, collectors, and hoarders. Deus apparel will be up to 70% off Inside the Emporium as they launch the newest Deus book ‘7 atmospheres ” featuring the dynamic surf and motorcycle photography of Woody Gooch. On the culinary side, Pizzanista! will be saucing up their North Shore pie for our eager little taste buds and an ice cream truck will be at hand to cool things down. The Wall of Foam consignment area will be your platform to sell your surfboard. If it finds a buyer you get cash. The consignment section and booths are free. For more information contact 1001 Venice Blvd Venice, California 90291. See you there!

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Here is a great short documentary on the genesis of quite possibly the most revolutionary tool in the history of design. Going digital was a huge deal to everyone in the design and commercial art world, I personally cannot even image what it was like to have to be part of the group to make that transition in my design process. Since 1987, Adobe now has a whole slew of design products that make everything you see out in the world possible – from book, magazines, ads, websites, commercials, movies, you name it. As its founder states though, his products don’t give everyone the power to be a good designer, he only makes the tools. The creativity itself exists in the designer, there is no computer program that can replace that.

Patagonia doesn’t disappoint again with their simple and bold print ads. This time, they are touting their new R2 and R3 wetsuits that will be made in partnership with Yulex, a company making plant-based biorubbers derived from the guayule plant. Patagonia is now makings its Yulex wetsuit in a 60/40 blend (60% guayule, 40% neoprene), reducing dependence on conventional neoprene. As Patagonia surf ambassador states, “We can now grow our wetsuits, instead of drilling for them.”
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This video from the New York Times takes a closer look at the new plant-based rubber that Patagonia is introducing in their fall line of new wetsuits and how this could change the ways in which all wetsuit companies consider making their products. The surfing world is full of old stagnant standards that need to evolve, board materials and wetsuit material being at the top of that list. Hopefully other big surf companies will follow suit with the greener direction Patagonia is taking.
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Are you sick of asking people what they do for a living and they reply with “I’m a storyteller”, “I’m like a visual storyteller man”, “I like to tell stories with technology”, or whatever. Finally, our hero, Stefan Sagmeister calls everyone out on this bullshit in this video for FITC. It’s a great moment in storytelling.
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Usually ads that feature surfing make me feel very awkward and uncomfortable in my own skin to watch. Aside from just being a cheesy, inaccurate representation of what it’s all about, they also get me all pissed off that surfing has then been exposed once again to an even greater mainstream audience and raped of it’s purity to sell some stupid product… On the other hand, I was very surprised to see this Samsung ad capture some very real and true feelings and experiences surrounding our little world. The commercial is beautifully shot, feels natural and doesn’t come off too addy. Plus, it is probably the first time I’ve ever seen Kelly Slater wipeout — but that’s how you know it’s fake!
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I don’t know how the managed to get these empty Downtown LA and freeway shots, but something tells me a lot of takes were involved in between traffic and director, Russell Houghten probably logged a lot of hours in After Effects editing and masking. Oh yeah, the skateboarding is pretty rad too.
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Brooklyn based design duo Victory Press was invited to open a Pop Up Shop at Space 1520 in Los Angeles this Summer. Jonathan Cammisa and Jess Humphrey packed up their little apartment in Brooklyn, their camping gear, their dog Jasper and hit the road along with filmmaker Nathan Caswell on a cross country trip from New York City to Los Angeles. On their adventure across the United States, they stopped in major manufacturing centers such as Detroit and Bozeman to work with the factories that produce their apparel, then make their way out west, camping and exploring the Amazing Outdoors from South Dakota to California. Victory Press shares here what the USA offers, not only its awe inspiring beauty, but the dynamic opportunity to manufacture goods.