Indoek

Lone Wolfs, Objets d’Surf, is a small surf store with a huge opinion. It’s a store that is color blind, void of much of the spectrum you and I appreciate in our daily views. It is stark, contrasting optic white with black in many various iterations. Its message is unique, defining a space that is mainly unexplored by surf companies, and the power of black and white makes the product that much more interesting. On a busy intersection of Venice Beach, the one you have to go through when going anywhere south, the store’s exterior is clean, sharp fonts and clean windows. Grey and white, with one plywood wooden door that is obviously a repair from someone throwing something through it. Check out their story, part of our Indoek Venice issue (also available in our shop)

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I gotta say, Vissla has been putting out some pretty impressive, unique, creative films to advertise their products lately. This 7 Seas Wetsuit promo is no exception. It has great sound design combined with slow motion footage and an epic musical score that elevates a typical OC summertime beach day scene and makes Brendon Gibbens the surf hero incarnate. Enjoy.

www.vissla.com
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I’ve been waiting for someone to call out this trend of overly produced yet “natural”, slow, tense, formulaic, docu-style online short films. You know the ones, you’ve seen the same thing done a thousand times on different people, surfers, artists, surfer / artists – heck we post them all the time on our site! The director Jim Archer really nailed it with his parody featuring some random guy named Phil and had this to say about the process: “I wanted to parody these types of films not because I particularly dislike them — a lot of them have great stories to tell — but so many of them seem to follow this same formula. It usually centers around one interview which will be 95-100% voiceover, an atmospheric and emotive soundtrack, slow motion shots of literally anything, and at least one shot of the subject looking one way then immediately looking the other — that’s non negotiable. I feel that so many of the stories of these documentaries aren’t actually that interesting. It’s the just the production values that are, so I thought it would be funny to make one about a guy that REALLY didn’t deserve to have a film made about him.”

Via No Film School

Every month we are updating a custom, curated Indoek Shop on Huckberry.com. As summer is winding down and fall is beginning to fill the air, we have assembled a collection of products for staying outside as much as possible and cool, lazy afternoons.

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Last Friday night we had a party at Mollusk Surf Shop to celebrate the launch of our Indoek Venice issue. It was rad, thank you everyone who came out and braved the sweaty evening with us. In case you missed it, enjoy these photos and here is a little recap: Denny Aaberg and The Wrinkled Teenagers featuring Dr. Surf played classic surf jams, Topa Topa served free beers on tap, ZICO provided refreshing coconut waters to cool everyone down, people danced, bro-ed down, the usual boardwalk crackheads showed up, the cops came, and good times were had by all. All party photos by Nik Killian. Now buy an issue already and see what all the fuss is about:

shop.indoek.com
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Craig Stecyk is an artist, a writer, a filmmaker, a photographer, and by default a historian on everything that is cool about Southern California. Vice spent a day making posters with him and talking to a few of his friends about his life.

www.vice.com
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The great team at East Surf Co. are bringing their company to the next level with a Kickstarter campaign. Known for their organic hand poured surf wax and clean East Coast aesthetic, the company will be expanding their offerings to include soft and hard goods. Head over to make a pledge, get some great gear and see a short surf film directed by Sean Martin.

www.kickstarter.com
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Australian surfer and South African native Craig Anderson is possibly one of the best things to happen to surfing in recent years, bringing an incomparable style and aesthetic everytime he sets foot in the ocean. Desillusion Magazine editor in chief, Sebastien Zanella, spent a night following Craig, insomnia setting in, wandering on the east coast of New South Wales, Australia. “La Danse Macabre” is a short experimental film between nightmares and reality, fiction and dreams

dslmag.com
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Renowned surfboard shaper Gary Linden with the support of Jose Cuervo developed the world’s first surfboard made entirely from the materials of the agave plant. A vision of Linden’s for 25 years, the 100% Agave Project displays how the future of surfboard design can derive from sustainable sources.

www.josecuervo.tumblr.com

Janna Irons and Johnny Stifter are what some might call a “power couple.” Janna was born into one of surfing’s royal families and has carved her own path as a talented writer and brand strategist (not to mention surfer). John, by contrast was born strapped into a pair of skis in the Pacific Northwest and has also forged a successful career for himself as a writer, editor and producer. Both live the avid outdoor enthusiast’s dream scenario of working in the field and immersed in the sports they are passionate about. Recently they both decided to sell all their stuff, downsize, and hit the road for an epic cross country adventure in their newly converted Dodge Sprinter van. We caught up with them on a little pit stop while they were “on the grid” with wifi.

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This a tale of how two companies came together to make an awesome product, and how it helps them make the US Open of Surfing a “Deep Blue Surfing Event” – which is a program run by Sustainable Surf. Video by Celeste Aires.

www.mafiabags.com
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Meet Jimmy “Is My Board Done Yet” Goldberg—the best, and only, surfboard ding repairman in Montauk. Given the gals’ stellar surfing skills, they’re at Jimmy’s more often than they’re actually in the water. It was no surprise then that in the hours they spent watching their boards get bandaged back to health he became their default therapist. Here, they dig into Jimmy’s life experiences – ship scuttling, commercial vs. sport fishing, boozing, and his passion for surfing.

www.theusualmontauk.com
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